It was widely reported last week that the star had sold the rights to his face to a Russian deepfake company called Deepcake. A spokesperson for Willis denies that he has any kind of partnership or agreement with the company. Deepcake confirmed this to the BBC, saying: “The wording about rights is wrong… Bruce couldn’t sell anyone any rights, they are his by default” A deepfake of Willis appeared in an advert for a Russian telecoms company last year. James Earl Jones handed over the rights of his unique Darth Vader tones to another AI company, Respeecher, indicating that he was retiring from the role, and passing the baton through the use of technology. Last week, Star Wars veteran James Earl . . .
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