MrBeast Calls Out Facebook Video Limitations, Zuckerberg Responds
YouTube sensation MrBeast, whose real name is Jimmy Donaldson, has publicly expressed frustration with Facebook Video’s limitations, particularly its lack of multilingual dubbing capabilities. The popular content creator highlighted the stark contrast between YouTube’s ability to support multiple audio tracks for different languages and Facebook’s current restrictions.
Donaldson emphasized that 70% of his audience does not speak English, significantly impacting his content’s performance on the Facebook platform. “My most successful Facebook videos are the ones without any spoken words,” Donaldson revealed, underscoring the language barrier issue faced by content creators on the platform.
In response to these concerns, Meta CEO Mark Zuckerberg acknowledged the problem, recognizing that a majority of Meta service users are not English speakers. Zuckerberg proposed a potential solution, suggesting that AI-powered dubbing tools could be developed within a year to address this limitation.
Despite these challenges, Donaldson has achieved remarkable success on Facebook, gaining more followers than any other user on the platform in 2024. He also praised Facebook’s short-form video monetization, noting it is twice as lucrative compared to other platforms.
The conversation between Donaldson and Zuckerberg extended beyond platform issues. Donaldson recounted their first meeting during a random Zoom call, where Zuckerberg surprised him with an invitation to his Lake Tahoe property for MMA training. This interaction revealed a side of Zuckerberg that Donaldson described as unexpectedly “non-nerdy.”
When asked for advice on building Beast Industries, Zuckerberg commended Donaldson’s creativity and humorously suggested incorporating MMA content to enhance his brand.
This exchange between one of the world’s most popular content creators and the CEO of Meta highlights both the challenges and opportunities present in the evolving landscape of social media content creation. As platforms continue to develop, the ability to cater to a global, multilingual audience remains a critical factor for success.
Meta has not provided additional comments regarding the discussion at this time.
