Hannah Jeter and Derek Jeter have signed an agreement to be long-term spokespeople for Jeep Grand Wagoneer. A 60-second launch spot called “Eyes Wide Open” will debut during the first game of the MLB World Series tonight. Shorter 30- and 15-second versions of the ad will subsequently run across multiple media platforms, including on TV, on social media, and digital media platforms. The video also plays on themes of success and how a luxury vehicle like the Grand Wagoneer is indicative of that success. “Family means everything to both Hannah and me,” said Derek Jeters. ‘Valuing the time we spend together and working to achieve the goals we set together are critically important” . . .
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