Game On: A Board Game Revival Shakes Up the Industry Leader

Fox News Digital interviewed prominent figures in the board game industry, who discussed the industry's post-COVID "Renaissance," highlighting the surge in board game popularity as families rediscovered their love for games during the pandemic. With a global industry value of $13.06 billion in 2023, trends like the demand for "Fun" games among Gen Z players and influencers promoting board games on social media have played a significant role in the industry's revitalization, appealing to a desire to "unplug" and enjoy tabletop entertainment.

Dennis Perez May 6, 2024 2 min read

The board game industry has seen a revival in recent times, with industry experts pointing to a post-COVID “Renaissance” that has reshaped the landscape of tabletop gaming. Hasbro SVP of Board Games, Brian Baker, highlighted how the pandemic led to a surge in interest in board games as people rediscovered the joy of playing together. Families and players worldwide embraced gaming, leading to a boost in sales and a newfound appreciation for the timeless appeal of board games.

The global board game industry, valued at $13.06 billion in 2023 according to Fortune Business Insights, has witnessed a shift towards innovative and fun games catering to the preferences of Gen Z players. Baker emphasized the importance of staying attuned to market trends and meeting the evolving demands of modern gamers. The rise of social media and influencers in the board game space has also played a significant role in amplifying the industry’s reach and engaging a new generation of players.

Alex Hart, a self-proclaimed board game sommelier, has been instrumental in recommending games to his followers and fostering a community around tabletop gaming. His insights shed light on the growing interest in unplugging from digital distractions and embracing the social and interactive nature of board games. Influencer duo, Chris and Aly of Games4Two, echoed similar sentiments, underscoring the appeal of tabletop gaming as a refreshing break from the fast-paced digital world.

In response to the industry shifts, board game giants like Hasbro are not only focusing on creating new games but also revitalizing classic favorites to resonate with modern audiences. Baker emphasized the importance of striking a balance between innovation and honoring the legacy of iconic game brands like Parker Brothers and Milton Bradley. By infusing classic games with fresh ideas and catering to diverse player preferences, Hasbro aims to sustain the momentum of the board game renaissance.

As the board game industry continues to evolve, one thing remains clear – the enduring charm of tabletop gaming transcends generations. Whether it’s gathering around a classic board game or exploring new and exciting titles, the joy of play is a universal language that brings people together. With a nod to the past and an eye towards the future, the board game industry is poised to ride the wave of its renaissance and capture the hearts of players old and new.