‘Feel the feelings’: Millennial co-founder of a $2 billion company on dealing with rejection at work

Shadiah Sigala co-founded HoneyBook, a platform for financial management for small businesses. As of 2021, HoneyBook is valued at more than $2 billion. In 2018, Sigala founded Kinside, a child-care marketplace, which she’s currently serving as its CEO. For anyone facing rejection in their own career, here’s her advice: ‘Feel the feelings’ that come with getting a no from a potential investor, employer, boss and so on, she says. Every no is an opportunity to get better, says Sigala, ‘I’m going to be smarter next time,’ she says of her own job experience and pitch to get ahead of the next one. If you’re applying for jobs and not hearing back, reach out to some recruiters. . . .