Chegg, the education company, has embraced artificial intelligence (AI) in a big way. Unfortunately for them, ChatGPT ate its lunch anyway. This case study demonstrates just how disruptive generative AI can be and now Chegg is trying to prove that it can beat back ChatGPT with an in-house chatbot of their own.
The challenge for Chegg was that they were unable to keep up with the rapid advances made by generative AI technology, such as ChatGPT, which provided better customer service than what Chegg could offer at the time. To combat this disruption, Chegg developed its chatbot using natural language processing (NLP). The goal was to create a bot capable of understanding user queries and providing accurate answers quickly and efficiently without human intervention or assistance from other bots like ChatGPT’s system does.
To ensure success against competitors like chatGPT who have already established themselves as industry leaders in terms of customer service quality, Cheeg has invested heavily in research & development so that they can stay ahead of the curve when it comes to advancements made within this field. They also plan on leveraging data from past interactions between customers & their bots so as improve accuracy over time. With these measures taken, they hope they will be able to provide a superior customer experience compared to those offered by other companies utilizing similar technologies.