Image Not FoundImage Not Found

  • Home
  • EP
  • Apple Boosts Business Connect: New Branding Features Enhance Company Visibility on iPhone
apple boosts business connect new branding features enhance company visibility on iphone

Apple Boosts Business Connect: New Branding Features Enhance Company Visibility on iPhone

Apple Expands Business Connect Tool with New Branding Features

Apple is set to enhance its Business Connect tool, offering businesses more control over their appearance across various iPhone apps. The tech giant announced today that companies will soon be able to customize their presence by adding brand names and logos to emails, phone calls, and payment interfaces.

Business Connect, introduced earlier this year, was designed to help businesses manage their presence across Apple’s ecosystem, including Maps, Messages, Wallet, and Siri. The tool allows businesses to verify and update their information, potentially paving the way for Apple to develop its own search engine or internal features.

One of the key additions is the Branded Mail feature, slated for release later this year. This enhancement aims to make emails more identifiable by displaying brand logos, similar to Gmail’s authenticated brand logos and checkmarks for verified emails.

Another significant update is the Business Caller ID, scheduled to roll out next year. This feature will allow companies to display their name, logo, and department on incoming call screens, helping users distinguish legitimate business calls from potential spam.

Apple is also updating its Tap to Pay feature, enabling businesses to showcase their logos during payment transactions. This change will replace the current generic category icon with the company’s logo.

These updates to Business Connect reflect Apple’s ongoing efforts to improve user experience and provide businesses with more tools to enhance their digital presence. As the digital landscape continues to evolve, such features may become increasingly important for consumers and businesses.