This exec helped raise $100 million to fund Latino-owned startups: It’s ‘a smart economic strategy’

Sol Trujillo, 70, founded L’Attitude Ventures, a venture capital firm that exclusively invests in Latino-owned businesses. Latinos are the fastest-growing demographic of entrepreneurs in the U.S., with the potential to add 5.3 million new jobs and $1.5 trillion to the economy in the coming years. By 2030, McKinsey & Co. estimates that 1 in 5 American workers will be Latino. In 2021, in 2021, startups and companies with Latino founders received less than 2% of all VC funding, according to Bain & Company. The firm closed its first institutional fund in August, raising over $100 million through a strategic anchor investment by JPMorgan Chase and investments from other big financial names including Barclays, Bank of America. . . .