Mighty Capital’s thesis is that the best product wins – even more so in a downturn

In a recession, do users really care about product experience? Yes, says Mighty Capital, whose portfolio includes Airbnb and Amplitude. Founder SC Moatti is a former Facebook executive with a passion for all things product. Product-led growth makes all the sense in a downturn: If it’s the product itself that does the heavy lifting, it means potentially spending a lot less on sales and marketing. However, entrepreneurs are understandably nervous about making the type of investment that this would require when their burn rate already keeps them up at night. Moatti: ‘No amount of salespeople or engineers can save you in the long run if your customers don’t love your product’ She is also founder and CEO of Products That Count, a vast network of product managers . . .