Khloé Kardashian and Kris Jenner Launch $10 Million Fundraising Effort for New Venture
Reality TV stars Khloé Kardashian and Kris Jenner are making waves in the business world with their latest venture, Khloud. According to a recent SEC filing, the mother-daughter duo has embarked on a $10 million fundraising campaign for the new company, which began last month and has already secured $4.49 million in investments.
Trademark filings suggest that Khloud aims to enter the food and supplement market, with potential offerings including popcorn, granola, and protein supplements. Industry insiders speculate that the company may focus on developing a protein popcorn product, though official details remain undisclosed.
At the helm of Khloud is Bryan Baum, a serial entrepreneur and co-founder of K5 Global, who is listed as the company’s CEO. Michael Kives, another K5 Global co-founder, is also affiliated with the venture. Kives is known for his strong connections to the Kardashian-Jenner family, having previously assisted Kendall Jenner with her 818 Tequila line.
Kives’ involvement adds an intriguing dimension to Khloud’s launch, given his extensive network in Hollywood and beyond. The entrepreneur gained attention for his association with Sam Bankman-Fried, who invested $700 million in K5 Global. Kives is credited with introducing Bankman-Fried to influential figures such as Katy Perry and President Bill Clinton.
As news of Khloud spreads, internet users and industry watchers are actively investigating potential product offerings from the company. The venture has sparked considerable interest, with many eager to see how Kardashian and Jenner will leverage their celebrity status in this new business endeavor.
TechCrunch has reached out to K5 Global, the attorney on the trademark filing, and Khloé Kardashian’s representative for comments on the new venture. As of now, no official statements have been released.
With Khloé Kardashian and Kris Jenner’s track record of successful business ventures, all eyes are on Khloud as it continues its fundraising efforts and moves closer to its official launch.
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