We sat down with Kevin Miller, Founder of All Approach, a marketing agency based out of Kirkland, WA. As an entrepreneur and 12x sudden cardiac arrest survivor, Kevin shares how his unique life experiences have helped him shape a fledgling business into one of the most successful LinkedIn marketing agencies in the US.
Kevin, thank you so much for being with us here today. We are excited to have you on!
My pleasure. Thank you so much for having me. I am excited to be here as well!
Great! So you started All Approach back in 2015, and you guys were mainly in the background music space before shifting towards LinkedIn marketing. When did you relaunch the brand, and what was the inspiration to start All Approach and the eventual expansion towards a full-fledged marketing agency?
Our relaunch of All Approach as a marketing agency happened around March 2020. It was after I had already failed the endeavor twice. To add to the list of setbacks, in 2019, I experienced sudden cardiac arrest, forcing me to leave my corporate marketing job.
The sudden cardiac arrest experience was essentially my “urgency call.” While lying in my hospital bed, I decided to take a temporary job for six months before permanently leaving the 9-to-5 world and building the life I desired as a business owner.
Wow, I guess having your heart suddenly stop beating truly changes your perspective on life. How does All Approach differ from the competition? It seems like a new marketing agency pops up every day now.
It certainly does! In short, it’s important to remember that when running any company, people don’t simply buy your product; they buy your “why.”
So, what’s our “Why” here at All Approach? Just like every entrepreneur has the luxury to put on their favorite clothes or makeup, we believe every entrepreneur should be allowed to present their best self on LinkedIn. Our signature service is the only “Luxury” LinkedIn makeover service on the market.
Simply put, we don’t worry too much about the competition because we have a competitive advantage in this space.
Well, it certainly seems like it based on the reviews I’m seeing! So who is the target market for a Luxury LinkedIn makeover?
Our primary target base focuses on small businesses with less than 200 employees who sell B2B solutions via social media. They love working with All Approach. We find that this target market benefits most from our services, given the cost/benefit ratio. We want to work with people who want to succeed. This way, they can focus on running their business (their expertise), and we can focus on ensuring they put their best foot forward (our expertise).
That does sound like the perfect market for such a service, considering many smaller companies cannot employ a full-time marketing team. I noticed you work with a handful of non-profits as well. Which project are you most proud of?
That’s a tough one! But if I had to choose, we recently redesigned the NAACP Snohomish County Branch website. Check it out. https://naacp-snoco.org/.
Looks fantastic! It certainly seems like you guys really pay close attention to detail. We are constantly approached here at BizTech Weekly by new and upcoming entrepreneurs; what’s the best advice you would choose to give them?
I’ll keep this one simple: leave your job sooner! Time will pass regardless of your actions, so invest that time in yourself.
Great advice! Kevin, thank you so much for your time here today. Where can readers learn more about you and All Approach?