‘Heavy tweeters’ account for less than 10% of monthly overall users but generate 90% of all tweets and half of global revenue. Heavy tweeters have been in ‘absolute decline’ since the pandemic began, a Twitter researcher wrote in an internal document titled “Where did the Tweeters Go?” A ‘heavy tweeter’ is defined as someone who logs in to Twitter six or seven days a week and tweets about three to four times a week. The research also found a shift in interests over the past two years among Twitter’s most active English-speaking users that could make the social media platform less attractive to advertisers. The study made no specific conclusions about why heavy users of the platform are declining, some analysts say. . . .
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