Apple Discontinues iPhone Models in Europe Amid New EU Charging Directive
In a significant move, Apple has ceased sales of several iPhone models in Europe, including the iPhone SE and iPhone 14 series, following the enforcement of a new European Union directive mandating USB-C as a common charging solution.
The EU Directive 2022/2380, set to take effect on December 28th, 2024, requires all devices sold in the EU to feature USB-C ports. This initiative aims to standardize charging ports across devices, reduce electronic waste, and address market fragmentation.
As a result of this directive, Apple has removed iPhone models with Lightning ports from European markets. The affected models include the iPhone SE, iPhone 14, and iPhone 14 Plus. Additionally, the Lightning-based Magic Keyboard has been pulled from stores in select EU countries.
While these devices remain available in the United States and other non-EU countries, the move highlights the growing disparity in product availability based on regional regulations.
The EU directive extends beyond just the charging port requirement. Devices supporting fast charging must comply with the USB Power Delivery (PD) standard. The directive encourages manufacturers to unbundle charging bricks from retail devices and introduces improved labeling to help consumers understand power requirements.
This development marks a significant shift in the global smartphone market, as manufacturers adapt to new regional regulations and work towards more standardized charging solutions.
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