Latino-founded startups still have the ‘most difficult time’ raising capital, L’Attitude Ventures’ Sol Trujillo says

Latinos are a fast-growing segment of the U.S. population, yet startups run by Latino entrepreneurs still struggle with structural obstacles, particularly funding and the ability to scale. The Latino population has grown 23% overall over the past decade outpacing the nation’s 7% overall population growth, according to a Pew Research Center analysis. In 2020, less than than 1% of the top 500 VC and private-equity deals involved Latino-owned businesses, a study from Bain & Company showed. In an effort to narrow the funding gap, Sol Trujillo’s L’Attitude Ventures announced last month that it closed its first institutional fund — raising more than $100 million with several financial services heavyweights, including JPMorgan Chase. . . .