Fossil’s Gen 6 smartwatch lineup made waves when it hit the scene in August 2021. With its sleek design and cutting-edge Wear OS technology, it was poised to be a game-changer. However, Fossil recently dropped a bombshell by confirming that there won’t be a Gen 7. In fact, the company is bidding adieu to the smartwatch business altogether.
According to Fossil Group’s spokesperson Amanda Castelli, the decision to exit the smartwatch business was strategic. The company is shifting its focus to its core strengths, which lie in designing and distributing traditional watches, jewelry, and leather goods. While this move may come as a surprise, it aligns with Fossil’s commitment to maximizing growth opportunities in its primary segments.
Rumors about Fossil’s departure from the smartwatch arena began swirling last month when reports suggested that the company would no longer be releasing Wear OS smartwatches. The speculation gained traction as Fossil offered substantial discounts on its existing smartwatch inventory, hinting at a possible clearance strategy. The official confirmation of Fossil’s exit from the smartwatch market may not be shocking, but it certainly marks the end of an era for the brand.
Despite the shift in focus, Fossil has reassured users that it will continue to provide updates for its existing Wear OS-powered smartwatches for the next few years. This commitment to ongoing support is a silver lining for current Fossil smartwatch owners. It remains to be seen how Fossil will navigate this transition and ensure that these updates are delivered seamlessly, free from any pesky bugs.
As Fossil bids farewell to the smartwatch business, it’s clear that the brand is setting its sights on its heritage in traditional timepieces and accessories. While it’s the end of one chapter, it opens the door to new opportunities for Fossil to innovate and excel in its core areas of expertise. As the smartwatch landscape continues to evolve, Fossil’s strategic realignment signals a bold move toward a future focused on timeless elegance and craftsmanship.