Fanatics, the world’s largest sports apparel and collectibles company, made a major move into the sports betting landscape in 2023 when they acquired PointsBet U.S. for $150 million. This strategic purchase will allow Fanatics to expand its reach beyond traditional retail sales and provide customers with an even more comprehensive experience that includes both merchandise and gaming opportunities.
The acquisition of PointsBet U.S., which is a leading online bookmaker in Australia with operations in New Jersey, Indiana, Illinois, and Iowa as well as plans to launch soon across other states within the US market provides Fanatics with access to new markets while also allowing them to leverage existing customer relationships through its e-commerce platform ShopFanaticssports (formerly known as FansEdge).
This purchase marks an important milestone for Fanatics who are looking forward to bringing their expertise from apparel & collectibles into this rapidly growing industry by offering customers unique experiences such as exclusive promotions on game day items or special offers based on performance outcomes during sporting events – something that no other competitor has done before! This acquisition is just one step towards creating a fully integrated fan experience across all aspects of fandom – including gaming – which could revolutionize how fans interact with teams worldwide!
Read more at The Athletic
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