AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect. According to a 2021 survey by Phrasee, 63% of marketers would consider investing in AI to generate and optimize ad copy. Copysmith last April secured $10 million in financing for its AI-powered “creative content” generation platform. Copy.ai, a rival building similar algorithm-based copywriting tools for businesses, closed a $10m round in October. TechCrunch reached out to partners at VC firms who’d invested in startups in the nascent space within the last two years. . . .
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