The FIFA World Cup 2022 starts in less than two months, with Qatar being the host. For the second World Cup in a row, the football association is partnering with vivo, which will be the official smartphone partner during the event. The partnership was announced yesterday during the vivo X Fold+ launch, a day that coincided with FIFA’s 118th anniversary. The company will provide ‘industry-leading” flagships to FIFA staff to complete preparations and “boost the successful holding” of the tournament. Since 2014, the company expanded in over 60 countries and regions, and with its appearance in Qatar, it expects to reach a global audience of 5 billion, including 400 million active vivo users. It is another step for . . .
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