Harley Finkelstein, President of Shopify, recently sat down with Jason Feifer, Editor in Chief of Entrepreneur magazine to discuss the best strategies for growing an e-commerce business. According to Finkelstein, one key factor is understanding who your customers are and what they need. He suggests taking a data-driven approach by analyzing customer feedback and reviews as well as tracking website analytics such as page views or time on site. Additionally, he recommends focusing on building relationships with customers by providing personalized experiences through targeted emails or promotions tailored specifically for them.
Finkelstein also stresses the importance of having a strong online presence and leveraging social media platforms like Instagram or Facebook to reach new potential customers while engaging existing ones. Furthermore, he advises entrepreneurs to invest in SEO practices that will help their websites rank higher when people search for relevant keywords related to their products or services online. Finally, he encourages businesses not to be afraid to take risks but rather embrace experimentation so they can learn from mistakes quickly which will ultimately lead them closer to success over time.