Uncovering the Sweet Success: A Harvard Business School Grad's Quest for a Candy Bar Alternative
Katie Lefkowitz, a 2016 Harvard Business School graduate, has made quite a name for herself in the competitive world of entrepreneurship. Her journey with Harken Sweets, a better-for-you candy bar startup, has been nothing short of inspiring. After making it to the finals but falling short of victory in the New Venture Competition last year, Katie did not let that deter her spirit. This year, she re-entered the competition and emerged victorious in the NY/Northeast U.S. Region, eventually claiming the titles of Global Runner Up and Global Crowd Favorite in the 2024 Harvard Business School Alumni New Venture Competition Global Finale. This impressive feat is a testament to her resilience and determination.
The Harvard Business School Alumni New Venture Competition, organized by the Harvard Business School Rock Center for Entrepreneurship and HBS Clubs and Associations, provides a platform for budding entrepreneurs to showcase their innovative ideas and business acumen. Katie’s success in the competition highlights her strategic thinking and ability to navigate the complexities of the business world. Her background in equestrianism instilled in her the value of persistence, which has undoubtedly played a crucial role in her entrepreneurial journey.
Harken Sweets has quickly gained traction in the market, with early distribution channels including prominent retailers like ShopRite, Fairway, Gourmet Garage, and PopUp Grocer. Additionally, the company sells its date-caramel bars in 12-packs for $44.99 through its website, catering to health-conscious consumers looking for a guilt-free indulgence. The variety of flavors, including The Crunchy One, The Gooey One, and The Nutty One, cater to different taste preferences, making Harken Sweets a versatile and appealing option for consumers.
Katie’s personal health journey served as the impetus for starting Harken Sweets, as she recognized the need for high-fiber snacks due to a medical condition. The innovative twist of creating healthy candy bars filled with fiber-rich ingredients has resonated with consumers seeking healthier alternatives to traditional confectionery products. By tapping into the growing demand for nutritious yet delicious snacks, Katie has carved a niche for Harken Sweets in the competitive food industry.
Looking ahead, Katie envisions parents as a key market for Harken Sweets, recognizing the importance of appealing to health-conscious families. The company’s rapid growth can be attributed to various factors, including the rising trend of customization showcased in TikTok videos and the invaluable support of mentors. With her recent hire of the first employee, Katie is poised to take Harken Sweets to new heights, solidifying its position as a frontrunner in the health food sector. Katie’s journey exemplifies the power of perseverance, innovation, and a relentless pursuit of one’s entrepreneurial dreams.
