Trump’s X Return Sends Truth Social Stock Tumbling
Former President Donald Trump’s return to X, formerly known as Twitter, in a glitch-ridden interview has sent shockwaves through the stock market, particularly impacting his own media company. Trump Media & Technology Group (TMTG), which owns Truth Social, saw its shares plummet following the former president’s appearance on the rival platform.
TMTG, which went public in March after merging with a blank check acquisition company, has been struggling financially, reporting significant losses. The company’s overvaluation has been a point of concern for investors, and Trump’s recent actions have only exacerbated the situation.
Prior to the interview, TMTG’s stock had already dropped 5%. By Tuesday morning, it had fallen an additional 3.5%, highlighting the immediate impact of Trump’s X appearance on investor confidence.
The decline in TMTG’s stock price underscores a fundamental challenge for the company. Its business model heavily relies on Trump’s ability to attract his social media followers to Truth Social. However, his return to a competing platform raises questions about the viability of this strategy.
In a June SEC filing, TMTG explicitly listed Musk’s X as a competitor, acknowledging the platform’s continued draw despite its own controversies. Meanwhile, Truth Social’s user base has been shrinking, further complicating TMTG’s path to profitability.
The company’s most recent earnings report revealed a $16 million loss for the second quarter, adding to concerns about its financial stability. Despite its multibillion-dollar valuation, TMTG has yet to find a sustainable revenue model.
As Trump continues to engage with X, a direct competitor to Truth Social, analysts predict ongoing negative impacts on TMTG’s stock performance and overall business prospects. The former president’s public embrace of a rival platform is likely to pose significant challenges for TMTG as it struggles to establish itself in the competitive social media landscape.
