TikTok Expands Charitable Fundraising Capabilities for Creators
TikTok, the popular short-form video platform, is rolling out enhanced features to empower creators to raise funds for charitable causes. The company has partnered with fintech firm Goodstack to manage donations and provide access to a validated database of nonprofit organizations, including well-known entities such as the American Red Cross and Save the Children.
The new fundraising tools offer creators greater flexibility and personalization options for their campaigns. Users can now add custom titles, descriptions, and background images, and set specific goal amounts for their fundraising efforts. Additionally, TikTok has introduced a dedicated space for creators to share personal messages or stories related to their chosen cause, allowing for a more engaging and meaningful connection with their audience.
To further streamline the fundraising process, TikTok has launched dedicated stickers for videos, posts, and LIVE streams. These stickers display the aggregated total of donations received across all distributed stickers, providing real-time updates on campaign progress. This feature represents a significant improvement over the standard donation stickers introduced by the platform in 2020.
Goodstack, a Software as a Service (SaaS) company founded in 2015, specializes in facilitating charitable donations. The partnership with TikTok allows creators to choose from a wide range of organizations, spanning from international nonprofits to local community initiatives. Goodstack’s impressive roster of partnerships includes UNICEF, the American Heart Association, WWF, Oxfam, and UNHCR.
The collaboration comes at a time of growth for Goodstack, which recently secured a $28 million Series A funding round led by venture capital firm General Catalyst. This investment is expected to further enhance the company’s capabilities in supporting charitable giving across various platforms.
As social media continues to play an increasingly significant role in fundraising and awareness campaigns, TikTok’s latest features aim to harness the platform’s vast reach and engaged user base for social good. The move is likely to be welcomed by both creators and nonprofits seeking to leverage digital platforms for charitable causes.
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