For Immediate Release
July 31st, 2022 – beMatrix
As the world evolves continuously, digital technology has become a game-changer in the exhibition stand development. In addition to optimizing products and processes, beMatrix considers the environmental footprint of its products and processes. The ECO frame is their latest innovation. A few years ago, beMatrix presented this frame as an ecological alternative to the anodized frame.
Anodizing is an auxiliary step in the manufacturing process that adds an extra layer of protection to frames. This process involves the usage of chemicals which are very harmful to the environment. Subsequently, beMatrix pioneered the ECO frame, which replaces the anodizing process with sandblasting and brushing processes.
“We work with our machine builder to fine-tune this cleaning technique to achieve the same finish as an anodized frame. Starting in 2019, our ECO frames will have an almost identical appearance to the anodized frames. An additional benefit of this eco-friendly process is that these frames are completely recyclable, while anodized frames are not,” said Zahir Wadvalla, beMatrix Head of Operations.
Founded in 1993, beMatrix invented the largest aperture aluminum frame system, revolutionizing the game regarding sustainability.
The general characteristics of this system align with the 3 P (Production, Preparation, and Process) event-driven process for developing a bespoke product concurrently with the operation that will produce it. This is the golden goal that results in lower ongoing costs.
The low weight is one of the reasons why their frames are considered more usable, allowing the stand manufacturer to use fewer workers for assembly. The beMatrix aluminum frame system can be reused more than 200 times in different configurations; this is an excellent ROI indicator for the manufacturer, reducing the need for raw materials to produce new frames.
The beMatrix frame system allows 360 degrees of configuration: the frames can be used for floors, ceilings, and walls. A group of frames can be used in different arrangements to design both standard and custom stand designs, so the stand maker does not need to acquire additional frames.
The standard 992 by 2480-millimeter frames weigh 6.955kilograms, making them ergonomically sound and user-friendly: stand builders require fewer hands for assembly and are guaranteed easy transport. Since the frames don’t weigh much, less fuel is used during transportation resulting in less air pollution.
beMatrix Group invested in a new, completely automated parking lot in 2018. Making an eco-friendly decision when selecting equipment was one of the key objectives. These innovative devices allow for more accurate frame cutting while minimizing production waste. In addition to reducing transportation costs, the newly acquired fleet of vehicles enables all manufacturing steps to take place under one roof.
Most of the production uses renewable electricity thanks to solar panels.
Many exhibitors leave their safe places across national borders, resulting in additional work, costs, and pressure on the environment.
beMatrix operates globally and supports the global “bePartner” Network based on the guiding principle “Think globally, Act locally.” Currently, more than sixty (60) partners in more than twelve (12) nations are prepared to support builders with the international execution of their projects. These bePartners are experts in the beMatrix legal system. The bePartner network ensures a significant decrease in environmental impact. This is whether you require assistance with assembly, printing textiles or panels, renting frames and accessories, installing LED panels, or decorating two levels.
“We at beMatrix respect people and the planet. Sustainability is one of our key drivers and a core theme in every department of our business. We might not yet have finalized our life’s work. However, whilst getting there, we pave the path to the future every day. Through this charter, we trust that the rest of the industry will join us in our efforts for increased sustainability in the stand-building industry”, concluded Grant Van Lieshout, beMatrix Director.
For more information or media inquiries, please get in touch with Phindile Nxumalo at +27 71 787 7002