PBS Expands Streaming Reach Through Amazon Prime Video Partnership
In a significant move to broaden its digital footprint, PBS has announced an expansion of its streaming availability through Amazon Prime Video. The public broadcaster has launched new ad-free FAST (Free Ad-Supported Streaming TV) channels on the platform, featuring a wide array of PBS content.
The partnership, initially announced in November, includes over 150 local PBS affiliate stations and the PBS KIDS Channel. Viewers can now access live affiliate streams in the “Watch for Free” section of Amazon Prime Video without the interruption of third-party advertisements. Notably, these streams are available to all users, regardless of whether they have a Prime Video subscription.
Ira Rubenstein, PBS’ chief digital marketing officer, emphasized the organization’s commitment to making trusted content more accessible across multiple platforms. “Our goal is to ensure that PBS programming is available to audiences wherever they choose to watch,” Rubenstein stated.
This expansion comes on the heels of Amazon’s decision to shut down Freevee, its ad-supported channel that featured original series and licensed content from various networks. The move aligns with PBS’ ongoing strategy to increase its digital presence and accessibility in an ever-evolving media landscape.
The collaboration between PBS and Amazon Prime Video marks a significant step in public broadcasting’s adaptation to streaming trends, potentially reaching millions of new viewers through one of the largest digital platforms in the world.
As the streaming wars continue to intensify, this partnership demonstrates PBS’ commitment to remaining relevant and accessible in the digital age, while maintaining its core mission of providing quality, educational content to the public.