Generative AI has become a popular topic among marketers, but it is important to navigate consumer distrust when utilizing this technology. Generative AI can be used to help people work more efficiently across the economy, creating an opportunity for businesses and organizations alike.
The potential of generative AI lies in its ability to automate mundane tasks such as data entry or customer service inquiries. This automation frees up employees’ time so that they can focus on higher-value activities like problem-solving and strategic planning. Additionally, generative AI can create new opportunities by helping companies develop better products faster than ever before through predictive analytics and machine learning algorithms.
Marketers should take steps to ensure that consumers understand how their data is being used with generative AI technologies to build trust between them and the company using it. Companies should also be transparent about any changes made due to these technologies, providing customers with information about why certain decisions were made or what benefits are expected from using them—this will help foster a sense of security around the use of this technology while still allowing marketers access into valuable insights from customer behavior patterns generated by these tools. By taking proactive measures toward building trust between consumers and companies leveraging Generative AIs, both parties can benefit.
Read more at Ad Age
