
Instagram is testing a BeReal clone feature that challenges people to post candid photos within two minutes. The company told Engadget that the feature is “an internal prototype and not testing externally” Instagram has a history of copying features from other successful apps like Snapchat and TikTok. Last month, it added a “Dual Camera” feature that takes a photo combining images from both the front and the back camera. Data from Apptopia suggests that BeReal app has had only just over 10 million lifetime downloads. For comparison, Instagram reportedly has more than 2 billion monthly active users (not downloads) So there’s no direct competition at the moment, but the company probably wants to squash any threat before it becomes a mega social network. . . .
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