Instagram has updated version of its full-screen main feed test, which expands Instagram posts into a full-height, TikTok-esque flow of all different types of IG content. The update reflects the ongoing influence of TikTok, which has changed the way almost every platform is now considering growth. Reels are now Instagram’s fastest-growing content option, with 20% of all time on Instagram now spent in its Reels feed. The longer-term approach will likely see Stories also incorporated into this new presentation format, with a frame count bar along the bottom of the screen, encouraging users to swipe across for more. For brands, if you’re not creating short-form video content yet, it may be time to start testing . . .
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