Insider Tips: How Marina Managers Win Over Elite Yacht Owners

Marina Manager Shares Insights on Building Relationships with High-Net-Worth Clients

Jonathan Sit, the 34-year-old regional general manager at ONE15 Marina in Singapore, has revealed his strategies for fostering strong relationships with wealthy clients in the luxury yachting industry. In a recent interview, Sit emphasized the importance of face-to-face communication and respect in building rapport with high-net-worth individuals.

Sit, who grew up in Hong Kong and graduated from Cornell’s hospitality program, has focused his career on serving affluent clientele. Since joining ONE15 Marina in 2014, he has progressed from a management associate to his current role, overseeing the marina, events management, charter operations, and external projects.

One of Sit’s key insights is the value of personal interactions over digital communication. He learned early in his career that face-to-face conversations are far more effective in resolving issues and understanding clients’ needs than relying on email exchanges. This approach has helped him turn potentially hostile situations into opportunities for building loyalty.

“Your word is worth your weight in gold,” Sit stated, highlighting the importance of delivering on promises to maintain trust with clients. He noted that many marina members, some owning yachts worth up to $30 million, live in the nearby Sentosa Cove residential area and frequently share feedback on marina services.

Sit also stressed the importance of treating wealthy clients as regular people, rather than putting them on a pedestal. “The marina industry is a people business,” he explained. “Our members want to be treated like humans, with respect and understanding.”

To build stronger connections, Sit makes an effort to stay informed about yachting trends and current affairs, which helps him relate to members on a personal level. This approach has led to unexpected benefits, with clients often offering help and showcasing their humility.

Sit’s experiences offer valuable insights for professionals working with high-net-worth individuals across various industries. His focus on personal communication, respect, and genuine interest in clients’ needs provides a blueprint for success in luxury service sectors.