How Amazon Prime Video’s Glitchy Catalog is Driving Viewers Away
Amazon’s Prime Video has become a powerhouse in the streaming industry, thanks to the company’s hefty investment in securing original content and live-streaming rights. In a bold move, Amazon poured nearly $19 billion into video, music, and other digital content last year alone. However, despite this significant investment, documents obtained by BI suggest that Amazon may have overlooked crucial details when it comes to organizing and presenting its vast video library to viewers.
CEO Andy Jassy’s unwavering support for Prime Video was evident in Amazon’s recent annual shareholder letter, demonstrating the company’s commitment to the streaming service’s success. Yet, even with top-level backing, Prime Video has been grappling with what can only be described as a ‘Season Integrity’ problem. The service has been marred by content categorization and description errors, with a staggering 60% of customer complaints relating to catalog inaccuracies.
Prime Video, a key component of Amazon’s Prime subscription package, is a major attraction for new members. Despite its popularity, the service has been plagued by issues such as mislabeled movies and inaccurate show descriptions. Complaints about these errors have flooded Amazon’s forum and Reddit, indicating a widespread problem that goes beyond a mere oversight. It appears that Amazon’s manual review process may have missed significant discrepancies in the content catalog, leading to a mismatch of data structures that affect the overall viewer experience.
The intricate web of errors within Prime Video has prompted Amazon to take action this year by introducing a new program aimed at rectifying the “Incomplete content experience.” This initiative seeks to address localization errors, title display mismatches, and other content-related issues that have plagued the platform. By acknowledging and actively working to resolve these issues, Amazon is taking a proactive step toward enhancing the viewer experience on Prime Video.
In the fast-paced world of streaming services, attention to detail is key to retaining and attracting subscribers. Amazon’s investment in Prime Video underscores the company’s commitment to delivering high-quality content to its audience. As the streaming landscape continues to evolve, addressing catalog errors and content discrepancies will be crucial for Amazon to maintain its position as a leader in the industry. With a renewed focus on improving the viewer experience, Amazon is poised to tackle the ‘Season Integrity’ problem head-on and elevate Prime Video to new heights of success.
