The digital media landscape is evolving rapidly, with generative AI technology looming large over the future of journalism. While this technological advancement may hold promise for streamlining processes and enhancing content creation, it also raises concerns about the potential displacement of human jobs. However, amidst the uncertainty, there is a silver lining emerging for mainstream media outlets, particularly those on the left end of the political spectrum.
Recent reports have highlighted a trend where prominent publishers are striking deals with OpenAI, the creator of ChatGPT, to license their content libraries for cash. This arrangement benefits OpenAI by providing high-quality data to train its AI models, but the advantages for publishers remain somewhat ambiguous. Notably, legacy media brands have been the primary focus of OpenAI’s licensing deals, leaving partisan digital outlets, especially those on the far right, out in the cold.
The absence of inquiries from OpenAI towards right-wing platforms like The Daily Caller and The Daily Wire has raised questions about the potential impact on ideologically fringe news sources. Neil Patel, co-founder of the Daily Caller, has criticized tech companies for allegedly favoring left-leaning sources in their AI training data, potentially exacerbating existing biases in algorithms. This disparity in attention from OpenAI underscores a broader trend where conservative media outlets are feeling marginalized in the evolving digital media landscape.
Despite criticisms of bias and concerns about the implications for media diversity, OpenAI’s content deals have not discriminated against right-leaning legacy media conglomerates. The recent partnership with News Corp, a predominantly conservative entity, challenges the perception that OpenAI is exclusively catering to left-leaning publishers. Simultaneously, newer left-leaning digital outlets have not received the same level of attention or lucrative licensing agreements, indicating a nuanced approach by OpenAI based on factors such as data quality and historical relevance.
As the digital publishing economy undergoes seismic shifts, the dynamics between AI technology and media institutions continue to evolve. While OpenAI’s prioritization of established media brands may raise questions about inclusivity and fairness, it also reflects a strategic focus on leveraging decades-old repositories of high-quality data. The implications of this trend for the broader media ecosystem, particularly for partisan news outlets operating on the ideological fringes, remain a subject of ongoing debate and scrutiny.