Google is rolling out Privacy Sandbox Beta to Android 13 devices, providing users with new APIs that allow for personalized ads without compromising user privacy. The initiative aims to provide a secure and private browsing experience while still allowing advertisers access to valuable data. With this feature, Google will be able to better protect user data by limiting how much information can be collected and shared with third-party websites.
The Privacy Sandbox Beta offers two main features: Ad Settings API and Conversion Measurement API. The Ad Settings API allows users more control over their ad preferences by giving them the ability to opt out of certain types of ads or customize what kind of ads they see on their device’s home screen or app store page. Meanwhile, the Conversion Measurement API provides advertisers insight into how effective their campaigns are in terms of conversions without collecting any personal information from users about themselves or other people so it works properly.
Overall, Google’s new Privacy Sandbox Beta promises an improved online experience for both consumers and businesses alike as it gives people more control over what type of advertising they’re exposed to while also helping marketers get accurate analytics on campaign performance without invading anyone’s privacy along the way.
Read more at The Hacker News
