Google Cracks Down on Fake Business Listings, Files Lawsuit Against Scammers
Google has taken decisive action against fraudulent activity on its Maps platform, removing 10,000 fake business listings and initiating legal proceedings against a network of scammers. The tech giant has filed a lawsuit targeting an individual accused of creating and selling fake business profiles for profit.
The issue came to light when a Texas-based locksmith reported being impersonated on Google Maps, prompting the company to investigate and uncover a broader network of fraudulent activity.
Scammers are employing increasingly sophisticated tactics to deceive users, creating fake listings that can mislead victims into contacting scammers who may overcharge for services or redirect them to fraudulent call centers. These bad actors are utilizing advanced software to generate fake positive reviews and manipulate Q&A sections to appear legitimate.
In response to this growing threat, Google has ramped up its efforts to combat fake listings. The company reports removing or blocking 12 million fake business profiles in 2023 alone, noting a year-over-year increase of one million in fake listings. Google is also intensifying its crackdown on businesses using fake engagement and artificial reviews to boost their ratings.
These actions extend beyond U.S. borders. In the United Kingdom, Google has imposed restrictions on businesses involved in deceptive review practices. These measures come amid increasing regulatory pressure to address fraudulent activities on the platform.
As the battle against online fraud continues, Google’s latest actions demonstrate the company’s commitment to maintaining the integrity of its Maps service and protecting users from potential scams.
