Google Cloud Restructures Strategy Team to Boost Market Responsiveness
Google Cloud has announced a significant restructuring of its strategy team, aimed at enhancing responsiveness to market demands and improving sales productivity. The reorganization, detailed in an internal memo, comes as cloud services play an increasingly vital role in Google’s business, particularly in the competitive artificial intelligence sector.
In February, Google Cloud’s strategy and operations team was informed of the changes. According to a memo from Greta Krupetsky, Google Cloud’s Go-To-Market Chief Operating Officer, the company is adopting a “network model” to better support sales teams. This consolidation of internal teams is part of Google’s broader effort to increase agility across its operations.
The restructuring involves several key leadership changes and structural modifications. Core Business Services have been consolidated into a single team led by Abhi Sharma. A new central “Deal Management” team has been created under COO Francis deSouza, while Erez Wohl will head the newly formed “Business Functions – Customer Experience Organization.” Previous strategy functions now report directly to Krupetsky.
As part of the reorganization, a “small number” of roles have been eliminated, with some positions being relocated to regions such as India and Mexico City. Internal job postings indicate new roles in Mexico City for the Go-To-Market Strategy and Operations team.
The importance of Google Cloud in the company’s AI competition efforts cannot be overstated. In the fourth quarter of 2022, cloud sales reached $11.96 billion, marking a 30% increase year-over-year. However, these figures fell short of analyst expectations, highlighting the competitive pressure in the cloud services market. Google’s Cloud business continues to trail behind industry leaders Amazon and Microsoft.
Despite these challenges, Google remains committed to investing in its cloud infrastructure. The company plans to invest $75 billion in capital expenditure this year, focusing on critical areas to ensure long-term success in the rapidly evolving cloud and AI landscape.
As the tech giant navigates this strategic shift, industry observers will be closely watching to see how these changes impact Google Cloud’s market position and overall performance in the highly competitive cloud services sector.
