In the ever-evolving quest for a healthier alternative to alcohol, some have found themselves entangled in an unexpected web of dependency. The culprit? A seemingly innocuous tonic named Feel Free, a beverage that promises to boost energy, enhance focus, and elevate mood. However, beneath its cobalt blue exterior lies a potential for addiction that has sparked significant controversy and a class action lawsuit, according to Punch.
Manufactured by Botanic Tonics, Feel Free swiftly gained popularity since its launch in 2021. Marketed as a natural alternative to alcohol, its catchy promises and vibrant marketing strategies resonated with consumers. Millions of bottles were sold, and the company raked in substantial revenue. However, the tonic’s success story began to unravel as reports emerged about its addictive properties. Feel Free contains kratom, an ingredient derived from the leaves of the Kratom tropical tree, known for its psychoactive effects. Some users found themselves trapped in a cycle of increasing consumption and financial ruin, as they emptied their bank accounts to sustain their habit.
The heart-wrenching stories of individuals like 34-year-old Los Angeles resident, Chasin Roberts, paint a grim picture of the drink’s impact. Roberts described his descent into addiction as an overwhelming experience, where one bottle turned into three, and three turned into ten. The withdrawals were brutal, leading some, like Roberts, to seek help in rehab facilities. The issue of kratom’s legality adds another layer of complexity. While it remains legal in various parts of the United States, its safety and potential for addiction are hotly debated. In 2023, a jury in Washington penalized a different company for selling a kratom-based drink linked to a customer’s death.
The class action lawsuit against Botanic Tonics accuses the company of misleading consumers through their advertising. Feel Free was presented as a safe, non-alcoholic beverage, with no mention of its high kratom concentration. The complaint alleges that Botanic Tonics knowingly hid the risks associated with their product, leading consumers to believe it was a harmless alternative to alcohol. Yet, despite the lawsuit and the swirling controversy, Botanic Tonics does not intend to withdraw Feel Free from the market. CEO Cameron Korehbandi, in an interview with Punch, acknowledged the addiction stories but maintained that the drink was never designed to be addictive.
As the legal battle continues, the saga of Feel Free serves as a potent reminder of the complexities surrounding the search for healthier lifestyle choices. While the allure of a drink that can boost energy and mood without the downsides of alcohol is appealing, the hidden dangers underscore the importance of thorough research and transparency from manufacturers. For consumers, it’s a cautionary tale: not all that glitters is gold, and sometimes, the quest for wellness can lead to unexpected pitfalls.
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