Facebook Introduces New “Friends” Tab to Highlight Personal Connections
Facebook is rolling out a new “Friends” tab in the United States and Canada, aiming to refocus users’ attention on content from their personal connections. The feature, which filters out algorithmic recommendations, will display friends’ stories, reels, posts, and birthdays in a dedicated feed.
This move marks a significant shift for the social media giant, as it acknowledges a departure from its original focus on connecting friends and family. Over the years, Facebook has expanded to include various features such as Groups, Video, and Marketplace, which have sometimes overshadowed personal content.
The new “Friends” tab represents an effort to recapture what Facebook calls the “magic of friends.” It replaces the previous version, which primarily included friend requests and suggestions, with a feed exclusively dedicated to content from users’ friends.
Users can access the new tab from the navigation bar in the Facebook app. For easier access, it can be pinned through the app settings. To do this, users should select the three-bar icon, then navigate to Settings > Tab bar to pin their preferred tabs.
This update is part of a broader strategy by Facebook to reintroduce more “OG” (original) experiences to the platform. CEO Mark Zuckerberg has indicated that this is just the beginning of the company’s efforts to return to its roots and prioritize personal connections.
As Facebook continues to evolve, users can expect more changes aimed at balancing the platform’s expanded features with its core mission of connecting people.
