Activision Adds AI Content Disclosures to “Call of Duty” Titles on Steam
Activision, the publisher behind the popular “Call of Duty” franchise, has recently added artificial intelligence (AI) content disclosures to certain titles on the Steam platform. This move comes in compliance with Steam’s policy requiring developers to reveal the use of AI in their games.
The disclosures, which appear on the Steam pages for “Call of Duty: Black Ops 6” and “Call of Duty: Warzone,” state that generative AI tools are being used in the development of in-game assets. This confirmation follows long-standing player suspicions about AI usage in the series.
Player reactions on social media platform X have been mixed. Some express surprise and criticize the use of AI as “lazy,” while others argue that AI implementation for repetitive tasks is not problematic. Concerns have also been raised about AI potentially replacing human jobs in game development.
The extent of AI use in these games remains unclear, as Activision has not provided details on which specific assets are AI-generated. The company has not yet commented on the matter.
This development comes amid the broader integration of AI technology in the gaming industry. Microsoft, Activision’s parent company, has developed the Muse model for game visuals, further highlighting the industry’s move towards AI-assisted development.
The use of AI in game creation has sparked concerns among artists, who worry about AI models being trained on their work without consent and potentially replicating unique art styles. Some players have pointed to specific graphics, such as the “Necroclaus” loading screen and promotional images for “Zombies” mode, as potential examples of AI-generated assets.
As the gaming industry continues to evolve with AI technology, the balance between technological advancement and artistic integrity remains a topic of ongoing discussion and debate.
