Bruce Willis has become the first living Hollywood actor to sell their rights to allow a ‘digital twin’ to be used — and monetized — on screen. The buyer, a US firm not-so-cleverly called Deepcake, has already used its form of deepfake tech to render the 67-year-old actor’s digital twin in a phone ad last year for Russian telecom provider MegaFon. Willis had some nice things to say in a statement on the company’s website. While this should help Willis and his family earn extra cash, it’s an ominous precedent: let’s not have our stars replaced by lifeless reconstructions. It’s not the first time deepfake adjacent tech has cropped up in movies. Disney made use of eerie CGI puppets to bring back Carrie Fisher and Peter Cushing . . .
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