Beyoncé has recently announced a $2 million commitment to small business owners across the globe. This initiative, known as the Black Parade Route, was created to highlight and support Black-owned businesses in the United States, Africa, Europe, South America, and the Caribbean.
The funds will be allocated through a grant program that will provide financial assistance for marketing efforts, such as website design or social media campaigns. The grants are meant to help these businesses expand their reach and visibility while also providing additional resources for them during this difficult time of economic uncertainty.
In addition to providing financial aid through her grant program, Beyoncé is also encouraging people around the world to shop at local black-owned stores by creating an interactive map on her website highlighting participating vendors from each region she’s supporting with this project. She hopes that by doing so more people can become aware of these amazing entrepreneurs who have been overlooked in many cases due to their lack of access to capital or other resources needed for success.
This generous donation from Beyonce is sure to make a huge impact on those small business owners who receive it but its true value lies in inspiring others around us all to take action toward helping our communities thrive regardless of race, gender, or background.
Read more at Black Enterprise
