Apple Expands AppleTV+ to Android Users in Surprising Move
In an unexpected shift, Apple has made its AppleTV+ streaming service available to Android users through the Google Play Store. This decision marks a departure from Apple’s typical strategy of reserving its apps exclusively for iOS systems, signaling a new approach to boost recurring revenue from its services division.
The expansion to Android devices comes at a time when Apple TV originals like “Silo” are gaining popularity. The tech giant has invested heavily in original content, with reports suggesting that the upcoming second season of “Severance” costs approximately $20 million per episode.
Tech analyst Jacob Bourne emphasizes the potential for increased subscription revenue by tapping into the Android user base. “This move allows Apple to capture a significant market segment previously untapped,” Bourne stated. The strategy aligns with Apple’s efforts to bolster service revenue amid challenges in hardware sales.
Apple’s services sector, which includes subscriptions and iCloud, has shown robust growth. In the first quarter of fiscal year 2025, the company reported a 14% increase in this segment, reaching $26.3 billion.
Despite this expansion, Apple maintains exclusive features for iOS devices, indicating a measured approach to opening its ecosystem. The move is viewed as a competitive strategy in the streaming market, where AppleTV+ has a smaller subscriber base compared to industry giants like Netflix, which recently reported over 300 million global memberships.
AppleTV+, priced at $9.99 per month in the US, was previously accessible on iOS, Windows, and various smart TVs. The company has also employed promotional tactics, such as offering free weekend trials, to attract new subscribers.
This strategic expansion to Android devices reflects Apple’s adaptation to changing market dynamics and its commitment to growing its services revenue stream.
