AI-Powered Virtual Try-On App Doji Emerges from Stealth with Significant Funding
Doji, an innovative virtual try-on application powered by artificial intelligence, has officially launched after emerging from stealth mode in January. The app, which allows users to create AI avatars for virtual clothing try-ons, has completed its private beta testing phase and is now garnering attention in the tech and fashion industries.
The startup has secured substantial funding from the Seven Seven Six fund, led by Reddit co-founder Alexis Ohanian. This investment highlights the growing excitement surrounding AI-driven consumer applications and their potential to revitalize the consumer startup space.
Doji’s core functionality revolves around the creation of personalized AI avatars. Users upload selfies and full-body images, which the app uses to generate a highly accurate AI model. The platform then curates products and provides shoppable links, streamlining the virtual try-on-to-purchase process.
Co-founders Dorian Dargan and Jim Winkens bring extensive tech industry experience to the venture, with previous roles at Meta, Apple, and Google DeepMind. Their user-centric design approach aims to revolutionize how consumers interact with fashion online.
The launch of Doji comes at a time when AI is energizing the consumer startup market. While other virtual try-on startups like Vybe exist, Doji’s advanced AI capabilities set it apart in a competitive landscape.
Early beta testers and tech enthusiasts have responded positively to the app, praising features such as outfit generation and the accuracy of virtual try-ons. User testimonials highlight the app’s ability to facilitate personal style exploration and enhance shopping convenience.
Currently, Doji offers a range of designer items for virtual try-on within the app. Users also have the option to input their personal products, expanding the app’s versatility. As the platform grows, there is significant potential for increased user engagement and feature expansion.
Doji’s emergence underscores the evolving landscape of AI-driven consumer applications. With continued interest and investment in the application layer of AI technology, the startup is well-positioned to make a significant impact in the fashion and e-commerce sectors.
