Skincare Brand The Ordinary Sells Eggs in Viral Marketing Stunt
In an unexpected move, popular skincare brand The Ordinary has made headlines by selling cartons of eggs for $3.37 at two of its New York City locations. The promotion, a collaboration with guerrilla marketing team MSCHF, quickly went viral on social media platforms.
Advertised as “ordinarily priced eggs,” the campaign capitalized on ongoing egg shortages and high prices that have affected consumers nationwide. The Ordinary used Instagram to promote the egg sale, emphasizing the affordability of their offering during a time when egg prices have been a concern for many shoppers.
Store representatives confirmed that the eggs sold out rapidly at both locations, indicating strong consumer interest in the unconventional promotion. However, reactions to the stunt were mixed. While some praised its creativity and timeliness, others criticized the brand for deviating from its typically vegan and cruelty-free product line.
The promotion comes at a time when the egg market is still recovering from recent shortages and price hikes. The Ordinary’s price of $3.37 per dozen was significantly lower than the national average for cage-free eggs. According to recent USDA reports, national wholesale prices for large white eggs have decreased, reaching a new low for the year at $3.27 per dozen.
This marketing stunt has not only highlighted ongoing issues in the egg market but also showcased The Ordinary’s innovative approach to consumer engagement. The promotion has sparked conversations about brand identity and consumer expectations in an increasingly competitive retail landscape.
As the dust settles on this unusual campaign, industry observers are left to ponder the long-term impact of such bold marketing strategies on brand perception and customer loyalty.
