In his thought-provoking book, “Future Normal: A Futurist’s Roadmap for The Coming Decade,” renowned author and futurist Rohit Bhargava presents a captivating analysis of the emerging trends that will shape our lives in the years ahead. Bhargava delves into various aspects of society, including consumer behavior, work, identity, and leadership, providing a roadmap for how these shifts will impact the banking industry.
One of the key insights Bhargava offers is the changing landscape of consumer behavior. With the rise of technology and the increasing influence of social media, customers are becoming more empowered and demanding personalized experiences. This has significant implications for banks, as they will need to adapt to meet the evolving needs and expectations of their clients. Bhargava’s roadmap provides valuable insights into how banks can leverage technology and data to create more personalized and seamless experiences, ensuring they remain relevant in the future.
Furthermore, Bhargava explores the evolving nature of work and its impact on the banking industry. As automation and artificial intelligence continue to advance, traditional jobs are being disrupted, and new skills are in demand. Banks will need to reassess their workforce and invest in upskilling and reskilling their employees to stay ahead of the curve. Bhargava’s analysis serves as a wake-up call for the banking industry to embrace innovation and prepare for the changing nature of work.
Rohit Bhargava’s “Future Normal: A Futurist’s Roadmap for The Coming Decade” provides a comprehensive and insightful exploration of the shifts in consumer behavior, work, identity, leadership, and more that will impact the banking industry. Through his thought-provoking analysis, Bhargava empowers banks to adapt and thrive in the ever-changing landscape of the future. It is a must-read for banking professionals looking to stay ahead of the curve and navigate the challenges and opportunities that lie ahead.
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