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4 Business Ideas That Changed the World: Disruptive Innovation

Clayton Christensen cofounded a startup that took over a market niche from DuPont and Alcoa. The idea has inspired a generation of entrepreneurs and reshaped R&D strategies at countless established firms. But disruption has taken on a popular meaning well beyond what Christensen’s research describes. Some critics argue that the theory lacks evidence. Others say it glosses over the social costs of bankrupted companies. Debate continues over the best way to apply the idea in practice. 4 Business Ideas That Changed the World is a special series from HBR IdeaCast. This week, we talk to scholars and experts on the most influential ideas of HBR’s first 100 years, such as shareholder value, scientific management, and emotional intelligence, and shareholder value. . . .

Read more at hbr.org